Alex was born in Johannesburg and grew up in South Africa. He completed a Master of Science degree at Rhodes University in Grahamstown before moving to Cape Town. Here he worked as a Senior Consultant in the High Performance Centre at the Sports Science Institute of South Africa. In 2014 Alex and his wife Clare moved to the UK. He is now based at the Vallis Group Head Office in Frome where he is the Commercial Manager for East African operations.