James was born in Cyprus and spent his childhood relocating around Europe, forming an appetite for travel and adventure that grew into adulthood.
Since becoming a teenager, the New Forest became home. A devotion to sport supplemented by a healthy lifestyle complemented the natural surroundings.
After studying Environmental Engineering at Cardiff University, James pursued a love for snowsports by working as a ski instructor in Austria for two seasons.
He then went on to complete a Masters in International Business and Development at UCL before focusing on his career.